Wrangler, the famous denim brand from the american mid west has produced the latest installment of their “We Are Animals” campaign for Spring/Summer 2010. The campaign, conceived by Fred & Farid Paris, and by Jeff Burton, is certainly a bold statement for the brand even if a little reminiscent of the NIKE football campaign 6 or so months ago - it showcases a classic red dust which is supposed to be symbolism for; love, passion, energy, warmth, life and liberation.
http://www.wrangler.com
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