Nike Sportswear X Ben Drury Air Max Current

Nike Sportswear have released another killer collaboration - the Air Max Current sneaker created in partnership with  British designer, Ben Drury,who has worked extensively in the music industry, creating album artwork for the likes of Turin and Dizzee Rascal amongst others. Nike, a brand which has so many iconic products all under the mighty Swoosh, have taken the Air Max 90 and given it the updated treatment. 

With a colour combination of jet black and electric blue the details of Drury's Air Max 90 Current reflects his supposed dual inspiration of town and country. Featuring metal D-rings; bright urban light laces and technical fabrics guaranteed from Nike Sportswear, gives this shoe the desirability for...

The Nike Air Max Current will be available exclusively from Nike Sportswear at 1948 Store, Batemans Row, Shoreditch, London from today , 11th December, 2009.

www.nikesportswear.com/1948

Nike Sportswear Holiday Capsule with Cassette Playa & Parra

Nike Sportswear has partnered with design talents Cassette Playa of London and Parra of Amsterdam (a personal favorite of mine after meeting him once on a trip to the red lighted city) challenging them to create their own sports team, the result is the Rivalry capsule collection.

Starting with an updated Air Max with speckled sole, jet-black upper and wing-tipped colour laces, this is not a style statement which all should attempt to pull off lightly - myself included, but i adore this design link-up adding new dimensions on updated collaborations from Nike HQ.

The clothing collection provides a technical artist mix of design brilliance, yet with a poke-fun attitude (see the illustration of a runner in high heels!). Both designers are helped to keep true to the Nike master plan of serious sporting wear supplyed with Nike technical spec fabrics, so quality and performance are assured whatever you decide to in these garments!

Both designers have also produced graphic Tees available in a men's and women's cut, with a classic snapback baseball cap rounding off the collection; one from each designer.

The Cassette Playa TZ Dunk, the Cassette Playa and Parra Destroyer jackets and t-shirts all launch today in Europe. The Cassette Playa and Parra Stadium jackets launch October 30th, Another great collection which shall inspire us to get into sporting style.

Available from Nike Sportswear’s 1948 space, Batemans Row, Shoreditch, London.

Nikesportswear.com/1948

The NSW Collection presents the M51 Parka

Nike. Nike. Nike? After recieving a number of email requests about the Nike/Loopwheeler blog posted a mere handful of weeks ago, i felt compelled to bring fourth another innovation from the world of Nike.

Mr. Gentry readers, i ask of you to take note and behold a very 007 flurry into fashion sportswear. Released upon us is a new Parka named the "M51" - the name alone should have you intrigued as to what innovational development has been born from Nike towers?!

Some history first though, which starts in the the 1950's, the Parka was spawned from military issue outerwear and initially designed for the freezing conditions of the Korean War. However the M-51 was quickly adopted as the uniform of a youth movement where the utilitarian style of dress appeared with groups such as the Teddy Boys and the Ton up Boys. This style found its way to the Rockers and eventually rested upon the tidy lapels Mods where it waterproofed its way into the style savvy as a modern aesthetic.

Now, with Nikes much added technical innovation, including "lazer cut pockets" and something called "Linerless 2L Storm-FIT" replacing the heavy cotton canvas of the original, it remains identifiably true to form whilst raising the bar for the rest.

Mr. Gentry awaits the next innovation.

Available from September:

http://www.nikesportswear.com/

Acceptable Sporting Fashion from NIKE Loopwheeler Holiday Collection

Sportswear. It can be a tricky and very choice look which few mange to pull off adequately enough inside the gym, let alone outside of it. However super brand NIKE and Japan's Loopwheeler have collided to add the "sports-luxx" treatment to our wardrobes with the NSW Loopwheeler capsule collection.

The range includes various items from jumpers and track-pants to the star of the lineup the AW77 (pictured above), which is more than a classic hooded top - this is innovative sports-fashionwear at its best and is practically handmade! Each garment is knitted on the brand’s rotating looms ensuring the yarn never comes under tension, which produces a relaxed fabric that is supremely soft. With a price tag of £180 (for the AW77) this may make you run for the hills but remember only a handful are made each day and there is a very limited run for each country.

So if your attempting to pull of a sporting look which avoids resembling Mike Skinner of The Streets, this collection is the best hope for all who are clueless on the sport-fashion front and suggest getting a piece pronto!

Available from Selfridges and NIKE 1948 Store, Shoreditch, London.

http://www.nikesportswear.com/1948