Swatch Chrono Automatic Collection

The Swiss fashion watch and jewelry maker have shaken up their more "fun fashion" watches with the launch of altogether more serious Swatch Chrono Automatic Collection. The debut collection, launching October 15th, comprises five sporty models offering a more expensively styled look.

With a market dominated by upscale brands, the Swiss firm’s ever-inventive and creative designers have managed to keep some of the true Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of a more cost concerned customer.

There are five models within the collection and at the heart of the Swatch Chrono Automatic is the new self-winding ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o’clock, respectively, while the continuous seconds counter appears at 9 o’clock. A date aperture appears on all models at 3 o’clock.

As an avid collector of fine watches an accessories, i find myself genuinely adoring the look of this new leap in design, and have just become the first of many Swatch converts which this watch has the Chrono-matic movement to produce!