Mens Style Blog

The stylish commencement of Mr. Gentry opens with a telling tale of hearty practice in mens style thinking. Mr. Gentry is the anonymous name used to bring style musings and insider observations from the working world of our industry to the outside net. Defined as being "the condition or rank of a gentleman", my interpretation is a classically style minded man with a urban interest of dress who pursues the Gentry Style. Mr. Gentry is not just about things being in the "Now", this is simply because by the time I have finished typing the word now its too late, now is already then.

Friday, 22 January 2010

Fueled With A "Stupid" Idea

Diesel, like most of us, have decided that 2010 is the time to start all fresh with the appointment of its new artistic director. 

This wacky yet genus campaign is the brain child of French publisher and founder of trend magazine WAD, Bruno Collin, who was also former editor in for Sportswear International and is known to be a well respected communication expert; he's clearly been appointed to ensure that Diesel continues to be one of the world’s most innovative brands.  The new Diesel brand communication ‘Be Stupid’ will launch with a starting place in Berlin and travel across the world from February onwards with activities of traditional and alternative media, in-store actions and guerrilla stunts bringing the campaign’s to life! With ‘Being stupid’ Diesel communicates more than a traditional advertising campaign, and wants to celebrate Diesel’s brave and edgy spirit.

“More than ever, I want Diesel to express its DNA in the most up-to-date and innovative ways,” says Renzo Rosso, President and founder. “The world of fashion has radically changed therefore also the creative process has to follow. Innovative brands should be managed like magazines – a strong, unique identity with constant external input and collaborations that suit the project at hand.”

Check out the video online at

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