Not being a fan of the game they call football, i always find the fanfare surrounding a new kit astoundingly surprising. However the time it gets interesting, for me, is when a certain Aitor Throup, graduate of the Royal college of art , gets involved.
Famed for his ability for reinterpreting the form of the human body and translating this into carefully engineered garments, he has consulted and worked with the likes of Levis, Stone Island, CP company and even high street wonder TopShop.
Aitor, appointed creative consultant to Umbro in 2008, designed the new look england kit last year entitled "Tailored for England" for which he worked with famed Islington tailor Charlie Allen. This time round, only Throup worked with Umbro to apply his relatively unique approach to contemporary tailoring, constructing the kit around a "unique 3D form, designed for player movement specific to the game of football" - the result is not yet available to see but is apparently form-fitting and performance driven.
I'm not sure whether this kit will become a style icon in the circles of fashion, but i'm sure it will be an innovation masterpiece adored by football fans the world over.
The new away kit will go on-sale March 3rd 2010 and will be revealed shortly before then.